Good News: Action Figures for Boys Highlighting Brains Over Brawn

Much has been said lately about the sexist messaging of toys geared for girls. But the ones marketed to boys leave something to be desired, too — at least according to Laura Hale, a California mother of four who’s using her entrepreneurial skills to launch a series of action figures that stresses kindness and creativity over brute force. Mac Mason, the introductory Generation Grit character, is an adventurous 14-year-old boy from 1943 who loves secret codes, camping, and baseball. He comes with accessories including a trunk, a bedroll and a radio — as well as a book, “The Adventures of Mac Mason,” with stories of friendship and mystery, meant to inspire play for kids ages 8 to 12. Click here to read more about this mom’s fight for more empowering male characters!