New Research on the Impact of Social Media

Some new research is out on the impact of social media on our lives—and it’s not exactly good news.

According to a story on, researchers observed groups of middle school, high school and college students as they were studying.  Within two minutes, many of them were texting, tweeting, surfing the Web, watching TV or updating their Facebook page.

In fact after 15 minutes, the scientists found that students had spent just 65% of their time, actually studying.

Meanwhile, according to the folks at, six out of 10 employees visit social media sites such as Facebook or Twitter while on the clock.

And we’re interrupted, on average, once every 10.5 minutes by instant messages, Facebook messages and tweets.

After those interruptions, it takes an average of 23 minutes to get back on task.

By the way, Relevant Magazine recently featured an insightful article by blogger Shauna Niequist.  Commenting on the impact of social networking, Shauna says:

Everyone’s life looks better on the Internet than it does in real life. The Internet is partial truths—we get to decide what people see and what they don’t.

[But] community—the rich kind, the transforming kind, the valuable and difficult kind—doesn’t happen in partial truths and well-edited photo collections on Instagram.

Community happens when we hear each other’s actual voices, when we enter one another’s actual homes, with actual messes, around actual tables telling stories that ramble on beyond 140 pithy characters.”

To read the entire article, go to and enter “Instagram” in the search engine.

I’m Bill Maier for Shine.FM.

Listen to today’s audio here.